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Insights, personal reflections, and curated reading lists on all things design, career development, and the intersection of creativity and technology. This space offers a mix of thoughtful analysis and personal musings, from in-depth discussions on the latest trends in the design industry to practical advice on building a creative tech business.
We're available for new projects. We try to accommodate 3 open slots every quarter. Let’s schedule a time to bring your idea to life.
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thought
One of the biggest mistakes you can make is always thinking you are right.

In design, this mindset can lead to overlooking critical details. When we assume our initial approach is flawless, we may miss opportunities to improve the overall structure and new possibilities through iteration.

By embracing feedback (and always assuming we might be wrong), we can push the design further, ensuring it evolves into something even more impactful and user-centered.
readings
CURRENTLY READING
Design and Strategy
Wanda Grimsgaard
1
Dieter Rams, The Complete Works
Klaus Klemp
2
Design and Digital Interfaces
Ben Stopher
3
Laser Writer
Edgar Allan Poe
4
The Art of War
Sun Tzu
thought
We’re living in this twisted world where chasing personal clout is more important than the lives of human beings.
writing
Neurodesign: why brilliant product designers study people not trends
30 Jan 2024
Functionality and usability are easy. We’ve got that down, thanks to countless heuristics and proven design patterns. The real challenge designers need to face is to go beyond mere functionality and craft experiences that resonate emotionally.
writing
From Figma to Functional App Without Writing a Single Line of Code
29 July 2024
How I Created a Design Tokens Converter in Minutes Using Claude.
writing
Designing a layout structure for SaaS products (best practices)
11 May 2024
During the past decade, I have been involved in designing many SaaS products like CRM, ERP and admin control panels. Each. time, before designing a product, I analyze best template structures from top companies. Here is what I learned.
thought
Test early, test often, and test with real users. Because testing with friends might be fun, but it won't uncover the fact that real users aren't as forgiving as your buddies.
writing
Design a Scalable Design System
13 July 2022
Atomize your components with the Marie Kondo style, and speed up the growth of your Design System.
AWARDS
D&AD Awards 2023
Site of the day
iF Design Award 2022
Best new product design
Core77 Design Awards 2021
Site of the day
A' Design Award
3D spatial site of the year
PROJECT
PROJECT
AWARDS
D&AD Awards 2023
Site of the day
iF Design Award 2022
Best new product design
Core77 Design Awards 2021
Site of the day
A' Design Award
3D spatial site of the year
PROJECT
PROJECT
AWARDS
D&AD Awards 2023
Site of the day
iF Design Award 2022
Best new product design
Core77 Design Awards 2021
Site of the day
A' Design Award
3D spatial site of the year
AWARDS
D&AD Awards 2023
Site of the day
iF Design Award 2022
Best new product design
Core77 Design Awards 2021
Site of the day
A' Design Award
3D spatial site of the year
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