HD is the rebranded identity of HaloDesigners, the largest UI UX design community in Indonesia. This rebrand initiative was driven by the need to create a visual identity that reflects the community’s growth and its mission to elevate Indonesian product designers to a global standard.
The new logo and visual direction are centered on a bold and timeless design that fosters a strong connection between Halo Designers (HD) and its vibrant community. The rebrand not only modernizes the visual elements but also reinforces HD’s commitment to nurturing and empowering designers across the country.
The visual identity of Halo Designers is characterized by clean, striking lines and a versatile logo that symbolizes both unity and progress. This design approach ensures that HD stands out while remaining relevant in a rapidly evolving industry.
The branding captures the essence of collaboration, innovation, and excellence, making it a fitting representation of Indonesia’s premier UI UX community.
The primary goal of the Halo Designers rebrand was to create a visual identity that resonates with the community’s mission to level up Indonesian product designers for the global market.
We aimed to design a brand that is not only visually appealing but also deeply connected to the values and aspirations of the community. One of the challenges was balancing modern aesthetics with a timeless appeal, ensuring the new identity would remain relevant and impactful for years to come.
Additionally, the rebrand sought to lower barriers to entry into the industry, making HD an inclusive platform that welcomes and supports designers at all stages of their careers.
Throughout the rebranding process, we uncovered the profound significance that the Halo Designers community places on its identity and its role within the broader design industry.
Through extensive feedback sessions and community engagements, it became clear that members of HD see the brand as a powerful symbol of their collective journey, achievements, and future aspirations.
This insight led us to create a design that not only looks ahead to new opportunities but also honors the rich history and ongoing efforts of the community. The passion and input from the community were instrumental in shaping the final design, making the rebrand a collaborative effort that truly represents the spirit of Halo Designers.
The rebranding not only rejuvenated the visual identity but also reignited a sense of pride, unity, and purpose within the community, reinforcing HD’s position as a pivotal force in the Indonesian design landscape.
This marks a new chapter for the HD community, dedicated to empowering its members to become global players.”
